Tips for the four types of recipient groups
Recipients of business gifts: mainly cooperating enterprises, groups, or persons in charge on behalf of the enterprises or groups. When the recipient is an enterprise or group, most of them only consider the cultural and value of the gift. If the recipient is the person in charge of the business, the recipient’s age, gender, personality, cultural background, etc. should be classified into the common preferences of such people, so as to choose elegant and practical gifts.
Recipients of conference gifts: mainly from internal employees or conference VIPs, or enterprises {ldz}. What should the company pay attention to when customizing gifts? The gift of the conference is given in a public place. The gift is too “subtle” and unavoidable, and it will spread from the picky of individual recipients to general dissatisfaction. Not only can it not achieve the purpose of the gift, but it will also affect the giver’s Reputation; and large gifts are ostentatious, which can not only reflect the generosity and strength of the giver, but also bring surprises to the recipient. Analyze the structure of the participants in detail, and “put what they like” in order to make the gifts play a valued role.
Recipients of welfare gifts: mainly internal employees. The types of welfare gifts can be determined according to the age distribution of employees, educational background, etc., or the types of gifts can be determined directly according to the nature of the industry in which the enterprise is located. Because practitioners in each industry will have common characteristics.
Recipients of promotional gifts: can be simply summarized as consumers. It is difficult to analyze the consumers faced by promotional gifts, and it is also necessary to analyze. First, it is necessary to clarify the target consumers of the promotion, and then extract the common characteristics of their groups in terms of cultural background, age, preferences, habits, consumption power, etc., so as to find suitable promotional gifts for them.
